Precision Engineered, Smart Driving Display: A Practical Solution Designed 
for Cost-Sensitive Automotive Applications
Core Advantage: Hybrid Display System, Optimized Cost
We introduce an innovative, cost-effective automotive display solution that 
intelligently combines a 7-inch TFT LCD main screen with a Segment VA LCD 
Silk-Screen Printed Sub-display. This configuration delivers essential display 
functionality and reliability while significantly reducing system costs, making 
it the ideal choice for economical automotive infotainment systems, instrument 
cluster auxiliary displays, climate control panels, and similar applications.
 
	
 
Solution Benefits
1. Dual-Display Synergy, Clear Information Hierarchy:
* 7-inch TFT Main Screen: Provides vivid, dynamic information display. Perfect 
for rendering navigation maps, rearview camera feeds, multimedia information 
(song titles, album art), and graphical vehicle status data. Touch functionality 
(optional) enables intuitive interaction.
* Segment VA LCD Silk-Screened Sub-display: Dedicated to showing fixed, critical 
driving information or status indicators. Examples include time, temperature, 
basic climate settings (fan speed, mode icons), odometer, gear position, and 
warning light symbols. Silk-screened graphics ensure excellent clarity and 
superior sunlight readability with minimal power consumption.
2. Significant Cost Reduction:
* Key Advantage! Compared to using larger or higher-spec full-feature TFT 
screens, this solution leverages the low cost and high reliability of segment VA 
LCD technology for static information display, substantially lowering the 
overall Bill of Materials (BOM) cost.
* Optimized design utilizing mature, cost-effective 7-inch TFT panels and driver 
solutions.
* Segment LCD silk-screening employs proven, stable manufacturing processes with 
controllable tooling and production costs.
3. Reliable & Durable, Automotive-Grade Foundations:
* Key components selected to meet fundamental automotive environmental 
requirements (Wide Operating Temperature Range: -30°C ~ +85°C, specific values 
TBC).
* Segment VA LCD inherently offers high reliability, long lifespan, and 
exceptional sunlight visibility (clear readability under direct sun).
* Structural design considers basic automotive demands for vibration resistance 
and Electromagnetic Compatibility (EMC).
4. Practical Functionality, Enhanced User Experience:
* Clear separation of dynamic and static information improves driver 
comprehension speed and safety.
* Retains the visual appeal and interaction potential of the TFT screen, meeting 
basic expectations for modern automotive displays.
* The silk-screened sub-display provides "always-on" critical information 
without activating the main screen, saving energy and offering convenience.
5. Design Flexibility, Easy Integration:
* Offers mature display modules and driver solutions, reducing customer 
development effort and time-to-market.
* Standardized interfaces facilitate connection with mainstream automotive head 
unit platforms.
* Appearance and sub-display silk-screen content are highly customizable to 
specific client requirements.
Target Applications
* Cost-effective & Entry-Level Passenger Car Infotainment Systems (IVI)
* Commercial Vehicle (Trucks, Buses) Telematics Display Terminals
* Aftermarket Car Navigation/Entertainment Systems
* Climate Control System Display Panels
* Instrument Cluster Auxiliary Information Displays
* Specialized Vehicle (Forklifts, Construction Machinery) Status Monitoring 
Screens
Key Technical Specifications (Example - Requires Filling with Actual Product 
Data)
* Main Display:
* Type: 7.0-inch TFT LCD
* Resolution: 800 x 480 (WVGA) or 1024 x 600 (Optional)
* Brightness: 1200 cd/m²
* Contrast Ratio: 25:1
* Viewing Angle: Wide Viewing Angle (IPS/TN Optional)
* Interface: LVDS / RGB / MIPI (Optional)
* Touch: Resistive/Capacitive Touch Panel (Optional)
* Sub-Display:
* Type: Segment VA (Vertical Alignment) LCD with Custom Silk-Screen Printing
* Display Content: Fully Customizable (Time, Temperature, Icons, Characters, 
etc.)
* Viewable Area: Design-Defined (e.g., Bar-shaped, Rectangular Area)
* Drive Method: Static / Multiplexed
* Sunlight Readability: Excellent
* General Specifications:
* Operating Voltage: 12V DC (Typical)
* Operating Temperature: -30°C ~ +85°C (TBC)
* Storage Temperature: -40°C ~ +90°C (TBC)
* Expected Lifetime: > 50,000 hours
Why Choose Our Solution?
* Best-in-Class Value: Delivers the most competitive cost advantage while 
ensuring core functionality and reliability.
* Intuitive Information Layout: Clear separation of dynamic and static displays 
enhances information access and driving safety.
* Proven & Robust: Based on validated display technology and automotive-grade 
design principles.
* Faster Time-to-Market: Mature solution significantly shortens customer 
development cycles.
* Customization Services: Tailor sub-display silk-screen content, overall 
appearance, and interfaces to specific needs.
Contact us today for detailed specifications, pricing, and customization 
options! Let's collaborate to bring high-value, high-quality automotive display 
experiences to the market!